Projects

I led paid media and social strategy for ScareFest Weekend, turning a $25K budget into over $300K in ticket and photo-op revenue.

In spring of 2023, Lippe Taylor launched Bayer's new, revolutionary nasal spray: Astepro. Naturally, we partnered with White Lotus star Meghann Fahy to spoof those over-the-top fragrance commercials in "Feel Sexy Fast."

In the fall of 2022, Alka-Seltzer needed to gear up for cold and flu season with a big push for the winter. Here's how NFL superstar and Hall-of-famer, Shannon Sharpe, became our Monday Morning Quarterback for a six-week campaign.

There's no question hangovers suck. That's why when Alka-Seltzer released Hangover Relief in summer 2022, we linked up with T-Pain to rewrite the Alka-Seltzer jingle and challenge TikTokers and Instagrammers to a Duet.

When Lippe Taylor added MiraLAX to our Bayer portfolio, our first task was to develop a brand playbook of strategies, best practices, tone of voice, and visual identity. Here's how I used social listening and analytics to inform our strategy and content pillars across platforms.

In spring 2022, Drumstick created an action figure named Dr. Umstick to shift marketing strategies and reach millennials. I was tasked with developing the brand’s tone of voice on social and execute an Adult Swim-eque Community Management campaign centered around action figures.

Katelyn Ohashi may have went viral for her “perfect 10” floor routine at UCLA, but when she was approaching one million Instagram followers, she wanted to do something special to celebrate. See how I concepted and shot a music video featuring Lil Wayne for her own version of “A Milli.”

When NFL superstar Cameron Jordan's father, Steve Jordan, was inducted to the Minnesota Vikings Hall of Fame, I concepted an overarching father and son story that would drive behind-the-scenes footage from the ceremony.

In 2021, Lippe Taylor tasked me with implementing an agency-wide system that would allow our Digital teams to get ahead of the curve and brainstorm creative ideas and social media tactics around timely and cultural moments. The result is one of my proudest achievements that we titled, "Culture Conquesting."